A Study on the Influence of Interactivity on Behavior Intention in Platform B2C Model
The progress of information technology and the popularity of the Internet have led to the rapid development of the network economy, and as a new shopping method, online shopping is gradually accepted and respected by consumers. With the development and maturity of online shopping market, the concept...
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2022-01-01
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| Series: | Advances in Multimedia |
| Online Access: | http://dx.doi.org/10.1155/2022/8914315 |
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