A Mixed-Method Approach to Grounded Theory Regarding the MICE Industry at Busan Exhibition & Convention Center
The MICE (Meetings, Incentives, Conventions, and Exhibitions) industry plays a crucial role in driving the rapid growth of the local economy, and Busan is emerging as a significant MICE destination in Asia. This study uses online customer reviews to acquire a more in-depth insight into BEXCO (Busan...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-10-01
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| Series: | Tourism and Hospitality |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-5768/5/4/57 |
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