Redefining success in innovative crowdfunding projects: Empirical evidence of effective mindful consumption promotion in Kickstarter
The crowdfunding movement has created opportunities for entrepreneurs to overcome financial barriers and initiate innovative projects that can alter consumer behaviour towards more sustainable consumption practices, particularly mindful consumption. Mindful consumption involves incorporating acquisi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-10-01
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| Series: | Journal of Innovation & Knowledge |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444569X24000970 |
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