Digital Marketing Interactions: Moderating the Relationship between Instagram Marketing and Tourist Decision-Making Behaviour
Innovative social media marketing techniques, particularly on Instagram, are being employed to connect with prospective travelers who often check these sites for destination information, reviews, recommendations, photos, videos, and experiences. This research aims to identify how Instagram marketing...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Center for Policy, Research and Development Studies
2024-12-01
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| Series: | Recoletos Multidisciplinary Research Journal |
| Subjects: | |
| Online Access: | https://rmrj.usjr.edu.ph/rmrj/index.php/RMRJ/article/view/2062 |
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