The Mediating Role of Trust in Shaping Customer Loyalty of Bank: Insighths from a developing country perspective
This study seeks to analyze the complex interplay among such factors as trust, customer satisfaction, and service quality, which are known to affect customer loyalty. Another specific goal is to examine whether trust plays a mediating role in shaping customer loyalty across the banking domain. Drawi...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academic Research and Publishing UG
2024-12-01
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| Series: | Financial Markets, Institutions and Risks |
| Subjects: | |
| Online Access: | https://armgpublishing.com/wp-content/uploads/2025/01/FMIR_4_2024_7.pdf |
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