PENGARUH E-WOM DAN BRAND IMAGE INSTAGRAM TMII JAKARTA TERHADAP KEPUTUSAN BERKUNJUNG

PENGARUH E-WOM DAN BRAND IMAGE INSTAGRAM TMII JAKARTA TERHADAP KEPUTUSAN BERKUNJUNG

Nowadays, with the rapid development of technology, everyone has the ability to access the internet quickly, especially when planning a tour. Through brand image information uploaded via social media, there will be electronic word of mouth (e-wom) which makes it easier for prospective tourists to de...

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Bibliographic Details
Main Authors: Del Malia Sudarno Putri, NPE. Mahadewi, Putu Agus Wikanatha Sagita
Format: Article
Language:Indonesian
Published: Universitas Udayana 2025-01-01
Series:Jurnal IPTA
Online Access:https://ojs.unud.ac.id/index.php/pariwisata/article/view/123354
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