Exploring Instagram Strategies: A Comparative Analysis of DMO in central region of Portugal
Instagram has become one of the principal social media platforms with substantial influence in contemporary society. This study sheds light on the divergent approaches adopted by two DMOs tasked with promoting the central region of Portugal. This approach encompasses several facets, including the ty...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto Universitario de Investigaciones Turísticas
2025-01-01
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| Series: | Investigaciones Turísticas |
| Subjects: | |
| Online Access: | https://investigacionesturisticas.ua.es/article/view/26423 |
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