DIGITAL MARKETING STRATEGIES BASED ON CONSUMER PERCEPTION OF THE BRAND. MAGAZIA MORĂRIȚEI CASE STUDY, IASI, ROMANIA

In the global agricultural landscape, small producers play a crucial role in preserving tradition, fostering resilience, and driving innovation. Despite operating on modest plots of land, they contribute significantly to feeding communities, conserving biodiversity, and sustaining rural economies. T...

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Bibliographic Details
Main Authors: Alexandra Raluca JELEA, Ioan Sebastian BRUMĂ
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2024-01-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Online Access:https://managementjournal.usamv.ro/pdf/vol.24_4/Art47.pdf
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