SWOT Analysis for Marketing Strategies of Fajar Margiyono's Bag and Luggage Business in Surakarta
A marketing strategy is an integrated plan that guides businesses in achieving their marketing objectives. Fajar Margiyono Bags and Luggage, a small and medium enterprise (SME) established in Surakarta in 1990, faced intense competition and internal challenges following the owner's departure....
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-01-01
|
| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6229 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|