Pricing Strategies of Registration System and Transaction System in Live Broadcast Platform

This paper investigates a supply chain consisting of the monopoly live broadcast platform, content producers, and consumers. Based on the two-sided market theory, the platform’s pricing strategies and their analysis are considered under the registration system and the transaction system. Firstly, it...

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Bibliographic Details
Main Authors: Rong Zhang, Ying Xu, Bin Liu
Format: Article
Language:English
Published: Wiley 2022-01-01
Series:Discrete Dynamics in Nature and Society
Online Access:http://dx.doi.org/10.1155/2022/6161781
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