The influence of music tempo on consumer behavior at grocery stores
Music is the art of sound arranged in such a way as to produce beautiful rhythms, melodies and harmonies. Music itself has been widely used as background sound in various fields, one of which is the retail business. This research aims to see the influence of the type of music tempo on consumer purch...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Pembangunan Nasional "Veteran" Yogyakarta
2024-12-01
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| Series: | OPSI |
| Subjects: | |
| Online Access: | http://jurnal.upnyk.ac.id/index.php/opsi/article/view/11461 |
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