Investigating the Effect of TV Advertising Strategies on Cognitive, Emotional and Behavioral Dimensions of Female Consumer Attitudes
Purpose: The primary purpose of this study is to investigate the effect of television advertising strategies on the cognitive, emotional, and behavioural dimensions of female consumers' attitudes.Methodology: The study is a descriptive survey in terms of implementation methods. The statistical...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Ayandegan Institute of Higher Education, Tonekabon,
2022-08-01
|
| Series: | مدیریت نوآوری و راهبردهای عملیاتی |
| Subjects: | |
| Online Access: | http://www.journal-imos.ir/article_147269_e7b38b9a4ee04af38390c26b5732ecec.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|