Taalhandelingsdeterminante in koerantkoppe
The newspaper headline presents itself as a linguistic axis in the communicative interaction between the speaker (the writer of the headline) and the hearer (the reader thereof) against the background of the speech act theory. As such, the meaning of the headline is determined by certain variables,...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1850 |
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| Summary: | The newspaper headline presents itself as a linguistic axis in the communicative
interaction between the speaker (the writer of the headline) and the hearer (the reader
thereof) against the background of the speech act theory. As such, the meaning of the
headline is determined by certain variables, i.a. syntactic and contextual variables,
and its inherent communicative components.
The universal and multidimensional reality, including the rich context of man, entity
and event, features as the source of information on which the newspaper headline
reports.
Knowledge of the speech act theory can empower the subeditor with a means of inference
regarding the intention with and discourse strategies of the newspaper headline,
ensuring maximal cognition and perlocution by the reader.
In short: by using the speech act apparatus analytically, the headline writer can rest
assured that he informs the reader optimally; that he, though it be journalistically
unethical, can even manipulate him.
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| ISSN: | 0259-0069 2957-7950 |