Factors affecting attitudes toward e-shopping in the United Arab Emirates
This study examines shoppers’ attitudes toward online shopping in the United Arab Emirates (UAE). The researchers investigate the effects of perceived benefits, trust, electronic word of mouth (e-WOM) and perceived website quality as antecedents shaping buyer attitudes. The researchers also investig...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2442542 |
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