EXPLORING THE SYNERGY BETWEEN MANAGEMENT AND MARKETING: A STRATEGIC PARADIGM
This paper delves into the critical interplay between management and marketing, emphasizing their strategic interdependence and the collective value they bring to organizational success. While management provides the structural framework and resource optimization essential for operational effici...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2024-12-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2024-06,%20Volumul%20II/12_Chivu.pdf |
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