The impact of customer boredom on the efficacy of a rewards program
In this paper, we study utilizing a game theoretic model, how variety seeking triggered by customer boredom may affect a firm’s rewards program, pricing strategy and profits. Customer Boredom is conceptualized as a utility loss resulting from the purchase of a previously consumed brand. We analyze a...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
KeAi Communications Co., Ltd.
2025-11-01
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| Series: | Journal of Economy and Technology |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2949948825000095 |
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