Effects of Facebook Fan Pages on Consumer Brand Loyalty and Purchase Intention
As companies began to leverage Facebook, a series of marketing battles ensued. Facebook’s growing popularity has made social media an essential tool in internet marketing. This study examines how interactive features of Facebook fan pages influence consumers’ brand loyalty and purchase intentions. I...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-08-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251363700 |
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