Strategizing of the creative economy youth innovation ecosystem national brands (South Korean experience)

Strategizing of the creative economy youth innovation ecosystem national brands (South Korean experience)

National strategic brands are an indisputable competitive advantage for the reputation formation and attraction of investments within the whole country. Taking into account the geopolitical transformations, the departure of Western brands opens up unlimited strategic opportunities for the creation a...

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Bibliographic Details
Main Author: A. S. Khvorostyanaya
Format: Article
Language:English
Published: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2023-05-01
Series:Управленческое консультирование
Subjects:
creative economy
fashion industry
strategic priority
brand
ecosystem
Online Access:https://www.acjournal.ru/jour/article/view/2221
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