Advertising in Lithuanian Periodicals in 1918-1940: Characteristics of its Quantitative and Qualitative Developement

Historiography has devoted little attention to the issue of advertising in Lithuanian periodicals during the period between 1918 and 1940. The article investigates this issue from two aspects. One of the aspects is a quantitative characteristic of advertising. Calculations of the data of adverts in...

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Bibliographic Details
Main Author: Giedrė Polkaitė
Format: Article
Language:English
Published: Vilnius University Press 2007-12-01
Series:Lietuvos Istorijos Studijos
Subjects:
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Online Access:https://www.journals.vu.lt/lietuvos-istorijos-studijos/article/view/37032
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