Perception, Trust, and Motivation in Consumer Behavior for Organic Food Acquisition: An Exploratory Study
(1) Background: A sustainable healthy diet assures human well-being in all life stages, protects environmental resources, and preserves biodiversity. This work investigates the sociodemographic factors, knowledge, trust, and motivations involved in organic food acquisition behavior. (2) Methods: An...
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| Main Authors: | , , , , , , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-01-01
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| Series: | Foods |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2304-8158/14/2/293 |
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| Summary: | (1) Background: A sustainable healthy diet assures human well-being in all life stages, protects environmental resources, and preserves biodiversity. This work investigates the sociodemographic factors, knowledge, trust, and motivations involved in organic food acquisition behavior. (2) Methods: An online survey via Google Forms platform, with 316 respondents, was conducted from 1 March to 31 May 2024. (3) Results: Our findings show that suitably informed people with high educational levels (academic and post-college) report significant satisfaction with organic food consumption (<i>p</i> < 0.05). There is also a considerable correlation between ages 25–65, moderate to high satisfaction, and “yes” for eco-food recommendations (<i>p</i> < 0.05). The same satisfaction levels are associated with medium confidence in eco-food labels and a moderate to high monthly income (<i>p</i> < 0.05). Our results show that monthly income and residence are not essential factors in higher price perception. Insignificant price variation perception correlated with high confidence and weekly acquisition (<i>p</i> < 0.05). Similar price perception correlates with the highest confidence level and daily acquisition (<i>p</i> < 0.05). Obese respondents exhibited minimal satisfaction and opted for “abstention” from eco-food recommendations (<i>p</i> < 0.05). (4) Conclusions: The present study extensively analyzed Romanian people’s knowledge, perception, and trust regarding organic foods. It demonstrates that sociodemographic factors differentiate consumers and influence attitudes and motivation for organic food acquisition. |
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| ISSN: | 2304-8158 |