M Marketing Strategy in Moderation of Social Media & Marketplace to Increase Sales Turnover Anticipating the Impact of the Covid-19 Pandemic at Rasana Juice Surabaya

M Marketing Strategy in Moderation of Social Media & Marketplace to Increase Sales Turnover Anticipating the Impact of the Covid-19 Pandemic at Rasana Juice Surabaya

This study aims to determine the effect of marketing strategy on sales turnover with each moderating variable, namely social media and marketplace. This research is a causal associative research with a quantitative approach, for data processing with SEM method and using SmartPLS 3.0 software. The v...

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Bibliographic Details
Main Author: kamellia nety anggreani
Format: Article
Language:English
Published: LPPM of Narotama University Surabaya 2025-05-01
Series:IJEBD (International Journal of Entrepreneurship and Business Development)
Subjects:
Product, Price, Location/Distribution, Promotion, Marketing Strategy, Sales Volume, Sales Turnover, Social media, Marketplace, Online Media, MSME, Partial Least Square (PLS), Structural Equation Model (SEM)
Online Access:https://ojs.narotama.ac.id/index.php/ijebd/article/view/3267
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