Impact of negative word of mouth on consumers’ attitude. Moderating role of advertising under cognitive involvement conditions
The proliferation of internet technology and social media platforms has revolutionized consumer-brand interactions, enabling widespread participation in online brand conversations and significantly amplifying the impact of word-of-mouth communication. Therefore, they actively post and increasingly r...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2025.2526800 |
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