The use of research by public relations practitioners

The importance of research by public relations practitioners has been highlighted by leading scholars in most developed countries. However, studies show that the use of research by practitioners is more talked about than actually done. In Ghana, little is known about how practitioners use research....

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Bibliographic Details
Main Authors: Albert Anani-Bossman, Fortune Tella
Format: Article
Language:English
Published: University of Johannesburg 2022-10-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1569
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