Assessment of Digital Marketing Management in Companies
An assessment of digital marketing management in the work of companies was carried out – namely, the compliance of internal resources with the mechanisms of digital transformation in marketing. The approach to the digital transformation of marketing systems and the principles of digital marketing ma...
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| Main Author: | |
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| Format: | Article |
| Language: | Russian |
| Published: |
Ministry of Education of the Republic of Belarus, Establishment The Main Information and Analytical Center
2024-09-01
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| Series: | Цифровая трансформация |
| Subjects: | |
| Online Access: | https://dt.bsuir.by/jour/article/view/864 |
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