Development of the destination branding model based on tourism industry nostalgia

Abstract The main purpose of this research is to provide a destination branding model based on the nostalgia of the tourism industry, so the current research is in the field of applied-developmental research. Also, based on the nature and method, the current research is a descriptive-survey research...

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Bibliographic Details
Main Authors: parinaz masoumi, vahidreza mirabi, jalal HaghighatMonfared, Ahmad Vedadi
Format: Article
Language:fas
Published: Iranian Business Management Association 2025-03-01
Series:ارزش آفرینی در مدیریت کسب و کار
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Online Access:https://www.jvcbm.ir/article_181569_b2e5d5762e5d18c30e3a87a367f12d67.pdf
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