Investigating the influence of reference group judgements of global warming on consumers
Objective: To examine the influence of different reference group judgments of global warming on consumers. Methodology: A scale measuring the influence of reference group judgments’ on consumers was developed using secondary research. The scale was evaluated by renowned researchers and a statist...
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| Format: | Article |
| Language: | English |
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University of Algarve, ESGHT/CINTURS
2013-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/550/925 |
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