Factors affecting green product purchase intention in an emerging country: An empirical investigation
This study explores the relationship between value-oriented constructs (materialism and environmental concern) and motivational factors (self-image congruence) in influencing green product purchasing intention. It examines how these psychological drivers shape consumer decisions in an emerging econo...
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-01-01
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| Series: | Social Sciences and Humanities Open |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590291125002980 |
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