On the Principles and Decisions of New Word Translation in Sino-Japan Cross-Border e-Commerce: A Study in the Context of Cross-Cultural Communication
In the context of the rapid development of multimedia and information technology, machine translation plays an indispensable role in cross-border e-commerce between China and Japan. However, due to the complexity and diversity of natural languages, a single neural machine translation model tends to...
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| Format: | Article |
| Language: | English |
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Wiley
2023-01-01
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| Series: | International Journal of Digital Multimedia Broadcasting |
| Online Access: | http://dx.doi.org/10.1155/2023/2813702 |
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| _version_ | 1832559697081663488 |
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| author | Gaowa Sulun |
| author_facet | Gaowa Sulun |
| author_sort | Gaowa Sulun |
| collection | DOAJ |
| description | In the context of the rapid development of multimedia and information technology, machine translation plays an indispensable role in cross-border e-commerce between China and Japan. However, due to the complexity and diversity of natural languages, a single neural machine translation model tends to fall into local optimality, leading to poor accuracy. To solve this problem, this paper proposes a general multimodal machine translation model based on visual information. First, visual information and text information are used to generate a visual representation of perceptual text information. Then, the two modal information are encoded separately, and the proportion of visual information in the whole multimodal information is controlled by a gating network. Finally, experiments are conducted on the image description datasets MSCOCO, Flickr30k, and video dataset VATEX, respectively. The results show that the algorithm in this paper achieves the best performance on both the BLEU and METEOR evaluation metrics. |
| format | Article |
| id | doaj-art-6bb79c89b8b24bc8b19c8f1a154afe15 |
| institution | Kabale University |
| issn | 1687-7586 |
| language | English |
| publishDate | 2023-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | International Journal of Digital Multimedia Broadcasting |
| spelling | doaj-art-6bb79c89b8b24bc8b19c8f1a154afe152025-02-03T01:29:27ZengWileyInternational Journal of Digital Multimedia Broadcasting1687-75862023-01-01202310.1155/2023/2813702On the Principles and Decisions of New Word Translation in Sino-Japan Cross-Border e-Commerce: A Study in the Context of Cross-Cultural CommunicationGaowa Sulun0School of Foreign LanguagesIn the context of the rapid development of multimedia and information technology, machine translation plays an indispensable role in cross-border e-commerce between China and Japan. However, due to the complexity and diversity of natural languages, a single neural machine translation model tends to fall into local optimality, leading to poor accuracy. To solve this problem, this paper proposes a general multimodal machine translation model based on visual information. First, visual information and text information are used to generate a visual representation of perceptual text information. Then, the two modal information are encoded separately, and the proportion of visual information in the whole multimodal information is controlled by a gating network. Finally, experiments are conducted on the image description datasets MSCOCO, Flickr30k, and video dataset VATEX, respectively. The results show that the algorithm in this paper achieves the best performance on both the BLEU and METEOR evaluation metrics.http://dx.doi.org/10.1155/2023/2813702 |
| spellingShingle | Gaowa Sulun On the Principles and Decisions of New Word Translation in Sino-Japan Cross-Border e-Commerce: A Study in the Context of Cross-Cultural Communication International Journal of Digital Multimedia Broadcasting |
| title | On the Principles and Decisions of New Word Translation in Sino-Japan Cross-Border e-Commerce: A Study in the Context of Cross-Cultural Communication |
| title_full | On the Principles and Decisions of New Word Translation in Sino-Japan Cross-Border e-Commerce: A Study in the Context of Cross-Cultural Communication |
| title_fullStr | On the Principles and Decisions of New Word Translation in Sino-Japan Cross-Border e-Commerce: A Study in the Context of Cross-Cultural Communication |
| title_full_unstemmed | On the Principles and Decisions of New Word Translation in Sino-Japan Cross-Border e-Commerce: A Study in the Context of Cross-Cultural Communication |
| title_short | On the Principles and Decisions of New Word Translation in Sino-Japan Cross-Border e-Commerce: A Study in the Context of Cross-Cultural Communication |
| title_sort | on the principles and decisions of new word translation in sino japan cross border e commerce a study in the context of cross cultural communication |
| url | http://dx.doi.org/10.1155/2023/2813702 |
| work_keys_str_mv | AT gaowasulun ontheprinciplesanddecisionsofnewwordtranslationinsinojapancrossborderecommerceastudyinthecontextofcrossculturalcommunication |