“Celebrating 700 anni di Dante” : a new branding
This article aims to read the advertising campaign Magnum x Dante by Algida, launched in the occasion of the seventh centenary of Dante’s death, and to inscribe it within the panorama of ads which appropriate and mediate Dante as an icon (either his image or his works). The analysis of the campaign...
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| Format: | Article |
| Language: | English |
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Société de Langues et de Littératures Médiévales d'Oc et d'Oil
2023-02-01
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| Series: | Perspectives Médiévales |
| Subjects: | |
| Online Access: | https://journals.openedition.org/peme/49319 |
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