ANALYZING THE DETERMINANTS OF BEAM MICRO-MOBILITY ADOPTION: A TECHNOLOGY ACCEPTANCE MODEL (TAM) APPROACH

ANALYZING THE DETERMINANTS OF BEAM MICRO-MOBILITY ADOPTION: A TECHNOLOGY ACCEPTANCE MODEL (TAM) APPROACH

This study analyzes the acceptance of the Beam micro-mobility mode in the Bintaro Jaya area. With the rise of urbanization and the need for eco-friendly transportation, Beam offers a sustainable mobility solution. The study uses the Technology Acceptance Model (TAM) framework with an added environm...

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Bibliographic Details
Main Authors: Muhammad Fathurrahman, Fredy Jhon Philip Sitorus
Format: Article
Language:English
Published: Universitas Negeri Jakarta 2025-05-01
Series:Jurnal Pensil
Subjects:
Micro mobility
Technology Acceptance Model
Bintaro Jaya
beam
Online Access:https://journal.unj.ac.id/unj/index.php/jpensil/article/view/54378
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