MULTI-VARIANCE ANALYSIS OF CONTENT MARKETING EFFECTS ON CUSTOMER ENGAGEMENT FROM PT WOW INSTAGRAM HALAL COSMETICS
The growth of the global cosmetic industry, including in Indonesia, is supported by technology and internet development, with Instagram content marketing playing a key role in shaping positive brand meaning through customer engagement. This study aims to analyse the role of content marketing aspects...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Fakultas Ekonomi dan Bisnis, Universitas Tanjungpura
2024-11-01
|
| Series: | Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) |
| Subjects: | |
| Online Access: | https://jurnal.untan.ac.id/index.php/JJ/article/view/76702 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|