Marketing and Innovation Process in Agri-Food Companies: Analysis via the Stage-Gate Model
The uncertainty that characterises the development of new products has become one of the major concerns of management professionals and researchers. A new marketing approach focusing on the synergy between creativity, innovation, and marketing skills has underlined the importance of marketing effort...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2025-06-01
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| Series: | Management and Economics Review |
| Subjects: | |
| Online Access: | https://mer.ase.ro/files/2025-2/10-2-2.pdf |
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