FOMO, Materialism and the Gen Z Shopping Behavior: The Impact on Online Impulse Buying and Post-Purchase Regret (With a Gender Perspective)
Online buying patterns have changed dramatically as e-commerce, especially among Generation Z, and the growing influence of digital revolutions rapidly rise. Studies indicate that 72% of Indonesian Gen Z consumers prefer Shopee due to its personalized promotions and interactive shopping features. Th...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2025-07-01
|
| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/8821 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|