APA (7th ed.) Citation

Atf, Z., taherikia, f., & Hanzaei, k. h. Designing a Model for Brand Engagement Value Creation through the Integration of Gamification Technology and Explainable Artificial Intelligence (XAI). Iranian Business Management Association.

Chicago Style (17th ed.) Citation

Atf, Zahra, fariz taherikia, and kambiz heidarzadeh Hanzaei. Designing a Model for Brand Engagement Value Creation Through the Integration of Gamification Technology and Explainable Artificial Intelligence (XAI). Iranian Business Management Association.

MLA (9th ed.) Citation

Atf, Zahra, et al. Designing a Model for Brand Engagement Value Creation Through the Integration of Gamification Technology and Explainable Artificial Intelligence (XAI). Iranian Business Management Association.