Designing a Model for Brand Engagement Value Creation through the Integration of Gamification Technology and Explainable Artificial Intelligence (XAI)

The current research has been conducted with the aim of investigating the factors affecting the financial recovery of businesses admitted to the stock exchange. This research is an interdisciplinary study; a combination of legal and financial topics with qualitative and quantitative data. In this re...

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Bibliographic Details
Main Authors: Zahra. Atf, fariz taherikia, kambiz heidarzadeh Hanzaei
Format: Article
Language:fas
Published: Iranian Business Management Association 2024-12-01
Series:ارزش آفرینی در مدیریت کسب و کار
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Online Access:https://www.jvcbm.ir/article_199211_a60638b3e11f904d5cf9c8a24de61b5b.pdf
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