Not worth watching? Examining gender bias, perceptions of ability, and consumer behaviour for the Women’s Australian Football League
Objective Despite the increasing presence of women in professional sport, gender biases continue to shape consumer perceptions and engagement. This study examines how gendered attitudes influence evaluations of athlete quality and, in turn, consumer intentions towards the AFLW.Method A community sam...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Australian Journal of Psychology |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/00049530.2025.2543796 |
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