Not worth watching? Examining gender bias, perceptions of ability, and consumer behaviour for the Women’s Australian Football League

Not worth watching? Examining gender bias, perceptions of ability, and consumer behaviour for the Women’s Australian Football League

Objective Despite the increasing presence of women in professional sport, gender biases continue to shape consumer perceptions and engagement. This study examines how gendered attitudes influence evaluations of athlete quality and, in turn, consumer intentions towards the AFLW.Method A community sam...

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Bibliographic Details
Main Authors: Mackenzie R. Glazbrook, Sarven S. McLinton, Stephanie N. Webb, Mikaela S. Owen
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Australian Journal of Psychology
Subjects:
Australian sport
essentialism
gender bias
sports consumers
Women’s sport
Online Access:https://www.tandfonline.com/doi/10.1080/00049530.2025.2543796
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https://www.tandfonline.com/doi/10.1080/00049530.2025.2543796

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