Boosting Blood Donations Through Facebook Engagement: Randomized Controlled Field Trial

BackgroundSocial media platforms have shown considerable potential in shaping behaviors and have become a central component of public health and organizational outreach efforts. Blood collection agencies increasingly rely on social media not only for donor recruitment and ret...

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Bibliographic Details
Main Authors: Steven Ramondt, Peter Kerkhof, Eva-Maria Merz
Format: Article
Language:English
Published: JMIR Publications 2025-05-01
Series:Journal of Medical Internet Research
Online Access:https://www.jmir.org/2025/1/e64740
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