ANALISIS SEGMENTASI WISATAWAN STAYCATION DI BALI

Staycation is a trend in Bali as an alternative to traveling during the pandemic. Using demographic, geographic, behavioral, and psychographic segmentation analysis, this study aims to identify the market segment of tourists staying in Bali. The method used in this research is quantitative, data col...

Full description

Saved in:
Bibliographic Details
Main Authors: Agung Sri Sulistyawati, Fanny Maharani Suarka
Format: Article
Language:Indonesian
Published: Universitas Udayana 2025-01-01
Series:Jurnal IPTA
Online Access:https://ojs.unud.ac.id/index.php/pariwisata/article/view/123401
Tags: Add Tag
No Tags, Be the first to tag this record!