Towards intercultural communication effectiveness (congruence) in Sino-African interactions
Within the field of intercultural communication, the position of theorist is adopted, to re-think and reframe existing insights by creatively combining them in a more useful and holistic way, towards intercultural communication effectiveness (congruence). More specifically, this paper is premised o...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-10-01
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| Series: | Communicare |
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| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1552 |
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| author | Fungai Chigwendere Lynette Louw |
| author_facet | Fungai Chigwendere Lynette Louw |
| author_sort | Fungai Chigwendere |
| collection | DOAJ |
| description |
Within the field of intercultural communication, the position of theorist is adopted, to re-think
and reframe existing insights by creatively combining them in a more useful and holistic way,
towards intercultural communication effectiveness (congruence). More specifically, this paper is
premised on the view that intercultural communication awareness resulting from an understanding
of communication cultures of those in interaction can enable development of appropriate
strategies for enhancing intercultural communication effectiveness (ICE). Thus, with reference
to the Sino-African cultural context, a synthesis of literature on culture and communication in
Western, African, and Chinese cultures on the basis of a conceptual framework for intercultural
communication effectiveness is conducted. The result is a framework reflecting potential synergies
and differences in communication culture and patterns, while also suggesting low culture distance
between African and Chinese culture. A higher culture distance is reported when African and
Chinese cultures are compared to Western cultures. Patterns of similarity and difference in African
and Chinese communication culture are also presented. This paper contributes to the limited
knowledge of intercultural communication in Sino-African interactions by providing insights into
African communication culture and comparing three cultures (Chinese, African, and Western).
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| format | Article |
| id | doaj-art-642245f89e644e61a67ae9c92d7766ad |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-642245f89e644e61a67ae9c92d7766ad2025-01-20T08:56:25ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0137210.36615/jcsa.v37i2.1552Towards intercultural communication effectiveness (congruence) in Sino-African interactionsFungai Chigwendere0https://orcid.org/0000-0001-6225-897XLynette Louw1Rhodes UniversityRhodes University Within the field of intercultural communication, the position of theorist is adopted, to re-think and reframe existing insights by creatively combining them in a more useful and holistic way, towards intercultural communication effectiveness (congruence). More specifically, this paper is premised on the view that intercultural communication awareness resulting from an understanding of communication cultures of those in interaction can enable development of appropriate strategies for enhancing intercultural communication effectiveness (ICE). Thus, with reference to the Sino-African cultural context, a synthesis of literature on culture and communication in Western, African, and Chinese cultures on the basis of a conceptual framework for intercultural communication effectiveness is conducted. The result is a framework reflecting potential synergies and differences in communication culture and patterns, while also suggesting low culture distance between African and Chinese culture. A higher culture distance is reported when African and Chinese cultures are compared to Western cultures. Patterns of similarity and difference in African and Chinese communication culture are also presented. This paper contributes to the limited knowledge of intercultural communication in Sino-African interactions by providing insights into African communication culture and comparing three cultures (Chinese, African, and Western). https://journals.uj.ac.za/index.php/jcsa/article/view/1552Sino-African interactionstheoretical perspectiveintercultural communication effectiveness (ICE)Western, African, and Chinese cultures |
| spellingShingle | Fungai Chigwendere Lynette Louw Towards intercultural communication effectiveness (congruence) in Sino-African interactions Communicare Sino-African interactions theoretical perspective intercultural communication effectiveness (ICE) Western, African, and Chinese cultures |
| title | Towards intercultural communication effectiveness (congruence) in Sino-African interactions |
| title_full | Towards intercultural communication effectiveness (congruence) in Sino-African interactions |
| title_fullStr | Towards intercultural communication effectiveness (congruence) in Sino-African interactions |
| title_full_unstemmed | Towards intercultural communication effectiveness (congruence) in Sino-African interactions |
| title_short | Towards intercultural communication effectiveness (congruence) in Sino-African interactions |
| title_sort | towards intercultural communication effectiveness congruence in sino african interactions |
| topic | Sino-African interactions theoretical perspective intercultural communication effectiveness (ICE) Western, African, and Chinese cultures |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1552 |
| work_keys_str_mv | AT fungaichigwendere towardsinterculturalcommunicationeffectivenesscongruenceinsinoafricaninteractions AT lynettelouw towardsinterculturalcommunicationeffectivenesscongruenceinsinoafricaninteractions |