Towards intercultural communication effectiveness (congruence) in Sino-African interactions

Within the field of intercultural communication, the position of theorist is adopted, to re-think and reframe existing insights by creatively combining them in a more useful and holistic way, towards intercultural communication effectiveness (congruence). More specifically, this paper is premised o...

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Bibliographic Details
Main Authors: Fungai Chigwendere, Lynette Louw
Format: Article
Language:English
Published: University of Johannesburg 2022-10-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1552
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