The Fred factor
So often we seem to speak in abstracts about marketing. We may all nod our heads when it comes to the importance of the basics of digging and delving into the marketplace and thoroughly researching the competition and looking at trend analyses. When we moreover talk about the importance of position...
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Main Author: | Aubrey Malden |
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Format: | Article |
Language: | English |
Published: |
University of Johannesburg
2022-11-01
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Series: | Communicare |
Subjects: | |
Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2078 |
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