The role of the SA Advertising Research Founda- tion in communications research

The South African Advertising Research Foundation started operations in January 1975. The SAARF is financed by a levy of 0.5 per cent added by the media to their published advertising rates. The primary objectives of the SAARF are to develop an organisation for research which can conduct, promote,...

Full description

Saved in:
Bibliographic Details
Main Author: Casper Venter
Format: Article
Language:English
Published: University of Johannesburg 2022-11-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/2172
Tags: Add Tag
No Tags, Be the first to tag this record!