Virtual Goods Recommendations in Virtual Worlds

Virtual worlds (VWs) are computer-simulated environments which allow users to create their own virtual character as an avatar. With the rapidly growing user volume in VWs, platform providers launch virtual goods in haste and stampede users to increase sales revenue. However, the rapidity of developm...

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Bibliographic Details
Main Authors: Kuan-Yu Chen, Hsiu-Yu Liao, Jyun-Hung Chen, Duen-Ren Liu
Format: Article
Language:English
Published: Wiley 2015-01-01
Series:The Scientific World Journal
Online Access:http://dx.doi.org/10.1155/2015/523174
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