Eye Gaze and Dominance, Cues for Online Communication with Strangers
Many digital communication platforms of the new economy are built up on mechanisms to initially communicate and/or develop an acquaintance with “strangers” over displayed profile pictures. This study aims to reveal the impact of the direction of eye gaze and perceived dominance from those pictures d...
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| Format: | Article |
| Language: | English |
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Marmara University
2022-12-01
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| Series: | Türkiye İletişim Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/2448501 |
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| _version_ | 1832585203691814912 |
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| author | Beril Durmuş Yonca Aslanbay Murat Çinko Aydin Erden |
| author_facet | Beril Durmuş Yonca Aslanbay Murat Çinko Aydin Erden |
| author_sort | Beril Durmuş |
| collection | DOAJ |
| description | Many digital communication platforms of the new economy are built up on mechanisms to initially communicate and/or develop an acquaintance with “strangers” over displayed profile pictures. This study aims to reveal the impact of the direction of eye gaze and perceived dominance from those pictures during the process of pairing online with a stranger, for spending time in a closed environment. Preference between pairs of 66 participants through their profile pictures having a direct or averted gaze and some manipulated by facial width height ratio (fWHR) aiming to increase perceived dominance, were measured by the eye- tracking device. The findings show that when observing the profile pictures of strangers (i) gaze attracts attention to the face of gazing person, (ii) in case of perceived dominance, the gaze of a stranger induces gaze avoidance for participants. The study further predicted when the user is to prefer between pairs of people that one is perceived to be dominant, the probability of choosing the perceived non-dominant is higher. The participants’ preference of the former holdout sample was predicted consecutively by hit ratios of 81.5, 91.4 and 94.9 for three different cases. Analysis of the data revealed no systematic differences between males and females. |
| format | Article |
| id | doaj-art-630ee774286c4400a7c7a7e7e6bf54b4 |
| institution | Kabale University |
| issn | 2630-6220 |
| language | English |
| publishDate | 2022-12-01 |
| publisher | Marmara University |
| record_format | Article |
| series | Türkiye İletişim Araştırmaları Dergisi |
| spelling | doaj-art-630ee774286c4400a7c7a7e7e6bf54b42025-01-26T18:30:19ZengMarmara UniversityTürkiye İletişim Araştırmaları Dergisi2630-62202022-12-014118920210.17829/turcom.11216303Eye Gaze and Dominance, Cues for Online Communication with StrangersBeril Durmuş0https://orcid.org/0000-0002-9679-9608Yonca Aslanbay1https://orcid.org/0000-0002-9084-9600Murat Çinko2https://orcid.org/0000-0001-8560-7482Aydin Erden3https://orcid.org/0000-0002-5124-8335MARMARA UNIVERSITYISTANBUL BILGI UNIVERSITYMARMARA UNIVERSITYISTANBUL BILGI UNIVERSITYMany digital communication platforms of the new economy are built up on mechanisms to initially communicate and/or develop an acquaintance with “strangers” over displayed profile pictures. This study aims to reveal the impact of the direction of eye gaze and perceived dominance from those pictures during the process of pairing online with a stranger, for spending time in a closed environment. Preference between pairs of 66 participants through their profile pictures having a direct or averted gaze and some manipulated by facial width height ratio (fWHR) aiming to increase perceived dominance, were measured by the eye- tracking device. The findings show that when observing the profile pictures of strangers (i) gaze attracts attention to the face of gazing person, (ii) in case of perceived dominance, the gaze of a stranger induces gaze avoidance for participants. The study further predicted when the user is to prefer between pairs of people that one is perceived to be dominant, the probability of choosing the perceived non-dominant is higher. The participants’ preference of the former holdout sample was predicted consecutively by hit ratios of 81.5, 91.4 and 94.9 for three different cases. Analysis of the data revealed no systematic differences between males and females.https://dergipark.org.tr/tr/download/article-file/2448501online i̇letişimdikkati̇nsan yüzüalgıkarar almakaçınmadominantlıkonline communicationattentionhuman faceperceptiondecision makingavoidancedominanceonline i̇letişimdikkati̇nsan yüzüalgıkarar almakaçınmadominantlık |
| spellingShingle | Beril Durmuş Yonca Aslanbay Murat Çinko Aydin Erden Eye Gaze and Dominance, Cues for Online Communication with Strangers Türkiye İletişim Araştırmaları Dergisi online i̇letişim dikkat i̇nsan yüzü algı karar alma kaçınma dominantlık online communication attention human face perception decision making avoidance dominance online i̇letişim dikkat i̇nsan yüzü algı karar alma kaçınma dominantlık |
| title | Eye Gaze and Dominance, Cues for Online Communication with Strangers |
| title_full | Eye Gaze and Dominance, Cues for Online Communication with Strangers |
| title_fullStr | Eye Gaze and Dominance, Cues for Online Communication with Strangers |
| title_full_unstemmed | Eye Gaze and Dominance, Cues for Online Communication with Strangers |
| title_short | Eye Gaze and Dominance, Cues for Online Communication with Strangers |
| title_sort | eye gaze and dominance cues for online communication with strangers |
| topic | online i̇letişim dikkat i̇nsan yüzü algı karar alma kaçınma dominantlık online communication attention human face perception decision making avoidance dominance online i̇letişim dikkat i̇nsan yüzü algı karar alma kaçınma dominantlık |
| url | https://dergipark.org.tr/tr/download/article-file/2448501 |
| work_keys_str_mv | AT berildurmus eyegazeanddominancecuesforonlinecommunicationwithstrangers AT yoncaaslanbay eyegazeanddominancecuesforonlinecommunicationwithstrangers AT muratcinko eyegazeanddominancecuesforonlinecommunicationwithstrangers AT aydinerden eyegazeanddominancecuesforonlinecommunicationwithstrangers |