A Research on CEO Branding
“Personal branding” is a phenomenon that has attracted attention since it was first introduced by Tom Peters (1997). Starting from the assumption that every person is a “brand” with a value proposition, the concept of personal brand has expanded its scope over time and has created its own sub-types....
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Marmara University
2023-10-01
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| Series: | Türkiye İletişim Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/3184989 |
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