Development of adaptive mechanisms of budget planning in the field of marketing activities in a turbulent economic environment

The article is devoted to the development of complex adaptation mechanisms in the field of financial planning of the organisation of marketing activities in a turbulent economic model, in which large economic systems have a certain asymmetry of the relationship between the dynamics of the growth of...

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Bibliographic Details
Main Authors: A. A. Sazonov, M. V. Sazonova
Format: Article
Language:English
Published: Publishing House of the State University of Management 2022-02-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/3263
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