Who is using ChatGPT and why? Extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model
Introduction. Since its public launch, ChatGPT has gained the world's attention, demonstrating the immense potential of artificial intelligence (AI). Method. To explore factors influencing the adoption of ChatGPT, we ran structural equation modelling to test the unified theory of acceptance a...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Borås
2024-03-01
|
| Series: | Information Research: An International Electronic Journal |
| Subjects: | |
| Online Access: | https://informationr.net/infres/article/view/647 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832544549190238208 |
|---|---|
| author | Sangwon Lee S. Mo Jones-Jang Myojung Chung Nuri Kim Jihyang Choi |
| author_facet | Sangwon Lee S. Mo Jones-Jang Myojung Chung Nuri Kim Jihyang Choi |
| author_sort | Sangwon Lee |
| collection | DOAJ |
| description | Introduction. Since its public launch, ChatGPT has gained the world's attention, demonstrating the immense potential of artificial intelligence (AI).
Method. To explore factors influencing the adoption of ChatGPT, we ran structural equation modelling to test the unified theory of acceptance and use of technology model while incorporating relative risk (vs. benefit) perception and emotional factors into its original form to gain a better understanding of the process.
Analysis. This study utilized partial least squares–structural equation modelling (PLS-SEM) with SmartPLS4.
Results. The findings revealed that in addition to individuals' technology-specific perceptions (i.e., performance expectancy, effort expectancy, social influence, and facilitating conditions), relative risk perception and emotional factors play significant roles in predicting favourable attitude and behaviour intentions towards ChatGPT.
Conclusions. Our extended model fits the data well, suggesting that it is not merely a matter of convenience but also of people's reservations, expectations, and emotions toward technology, which significantly influence their willingness to adopt ChatGPT. |
| format | Article |
| id | doaj-art-5eea7e8ca8764124920e4525d5da1ad8 |
| institution | Kabale University |
| issn | 1368-1613 |
| language | English |
| publishDate | 2024-03-01 |
| publisher | University of Borås |
| record_format | Article |
| series | Information Research: An International Electronic Journal |
| spelling | doaj-art-5eea7e8ca8764124920e4525d5da1ad82025-02-03T10:10:34ZengUniversity of BoråsInformation Research: An International Electronic Journal1368-16132024-03-01291547210.47989/ir291647644Who is using ChatGPT and why? Extending the Unified Theory of Acceptance and Use of Technology (UTAUT) modelSangwon Lee0S. Mo Jones-Jang1Myojung Chung2Nuri Kim3Jihyang Choi4Korea UniversityBoston College, USANortheasten University Nanyang Technologocal University, SingaporeEwha Womans University, Republic of KoreaIntroduction. Since its public launch, ChatGPT has gained the world's attention, demonstrating the immense potential of artificial intelligence (AI). Method. To explore factors influencing the adoption of ChatGPT, we ran structural equation modelling to test the unified theory of acceptance and use of technology model while incorporating relative risk (vs. benefit) perception and emotional factors into its original form to gain a better understanding of the process. Analysis. This study utilized partial least squares–structural equation modelling (PLS-SEM) with SmartPLS4. Results. The findings revealed that in addition to individuals' technology-specific perceptions (i.e., performance expectancy, effort expectancy, social influence, and facilitating conditions), relative risk perception and emotional factors play significant roles in predicting favourable attitude and behaviour intentions towards ChatGPT. Conclusions. Our extended model fits the data well, suggesting that it is not merely a matter of convenience but also of people's reservations, expectations, and emotions toward technology, which significantly influence their willingness to adopt ChatGPT.https://informationr.net/infres/article/view/647chatgptartificial intelligenceunified theory of acceptance and use of technologyrisk perceptionemotiontechnology adoption |
| spellingShingle | Sangwon Lee S. Mo Jones-Jang Myojung Chung Nuri Kim Jihyang Choi Who is using ChatGPT and why? Extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model Information Research: An International Electronic Journal chatgpt artificial intelligence unified theory of acceptance and use of technology risk perception emotion technology adoption |
| title | Who is using ChatGPT and why? Extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model |
| title_full | Who is using ChatGPT and why? Extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model |
| title_fullStr | Who is using ChatGPT and why? Extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model |
| title_full_unstemmed | Who is using ChatGPT and why? Extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model |
| title_short | Who is using ChatGPT and why? Extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model |
| title_sort | who is using chatgpt and why extending the unified theory of acceptance and use of technology utaut model |
| topic | chatgpt artificial intelligence unified theory of acceptance and use of technology risk perception emotion technology adoption |
| url | https://informationr.net/infres/article/view/647 |
| work_keys_str_mv | AT sangwonlee whoisusingchatgptandwhyextendingtheunifiedtheoryofacceptanceanduseoftechnologyutautmodel AT smojonesjang whoisusingchatgptandwhyextendingtheunifiedtheoryofacceptanceanduseoftechnologyutautmodel AT myojungchung whoisusingchatgptandwhyextendingtheunifiedtheoryofacceptanceanduseoftechnologyutautmodel AT nurikim whoisusingchatgptandwhyextendingtheunifiedtheoryofacceptanceanduseoftechnologyutautmodel AT jihyangchoi whoisusingchatgptandwhyextendingtheunifiedtheoryofacceptanceanduseoftechnologyutautmodel |