Who is using ChatGPT and why? Extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model
Introduction. Since its public launch, ChatGPT has gained the world's attention, demonstrating the immense potential of artificial intelligence (AI). Method. To explore factors influencing the adoption of ChatGPT, we ran structural equation modelling to test the unified theory of acceptance a...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Borås
2024-03-01
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| Series: | Information Research: An International Electronic Journal |
| Subjects: | |
| Online Access: | https://informationr.net/infres/article/view/647 |
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