Discovering Key Successful Factors of Mobile Advertisements Using Feature Selection Approaches
Programmatic buying has attracted growing interest from manufacturers and has become a driving force behind the growth of digital advertising. Among various formats, mobile advertisements (ads) have emerged as a preferred choice over traditional ones due to their advanced automation, adaptability, a...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-05-01
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| Series: | Big Data and Cognitive Computing |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2504-2289/9/5/119 |
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